A menu of services built on 15+ years scaling sales organizations from zero to high-performing revenue engines — including building Tesla’s first Inside Sales team (500% growth in one year, $500MM+ in booked orders), standing up Yup’s entire revenue org in 3 months ($1M ARR), and conducting fractional CRO/COO assessments for BlocPower.
1. Sales Leadership Coaching (1:1)
New Sales Manager Launchpad
Ideal for: First-time sales managers or recently-promoted ICs
Format: 6 sessions over 12 weeks (60 min, virtual)
Deliverables:
- Personalized leadership development plan
- Frameworks for 1:1s, pipeline reviews, and performance conversations
- Coaching/mentoring playbook adapted from promoting 13 reps into management at Tesla
- Unlimited async support (email/Slack) between sessions
First 90 Days as a Sales Leader
Ideal for: Sales VPs/Directors starting a new role
Format: 8 sessions over 90 days (60 min, virtual) + 1 kickoff strategy session
Deliverables:
- 90-day onboarding roadmap tailored to the new org
- Stakeholder mapping and early-win identification
- Weekly check-ins during the critical ramp window
- End-of-program retrospective and forward plan
IC-to-Manager Transition Coaching
Ideal for: Top performers being considered for or moving into their first management role
Format: 4 sessions over 8 weeks (45 min, virtual)
Deliverables:
- Self-assessment of management readiness
- Core management skills primer (delegation, coaching, feedback)
- Practice scenarios for difficult conversations
- Personalized transition plan
2. GTM & Revenue Operations Consulting
0-to-1 Sales Org Build
Ideal for: Early-stage startups with a product but no formal sales org yet
Format: 4–8 week engagement (project-based, hybrid async/live)
Deliverables:
- Sales org design (roles, reporting lines, comp structure)
- CRM setup and outreach tooling implementation
- Initial sales process, playbook, and onboarding materials
- Hiring plan and job descriptions for first sales hires
- 30/60/90-day rollout roadmap
GTM Strategy Sprint
Ideal for: Founders testing which sales motion (PLG, outbound, channel, etc.) fits their product
Format: 3-week sprint: 1 kickoff workshop + 2 working sessions + final readout
Deliverables:
- Market/ICP review and GTM motion options analysis
- Lightweight experiment design for 1–2 motions
- Success metrics and decision framework
- Written recommendation memo
Sales Tech Stack & CRM Audit
Ideal for: Teams with messy CRM hygiene, low adoption, or scattered tooling
Format: 2–3 week engagement (audit + workshop)
Deliverables:
- Full audit of current CRM configuration and tool stack
- Adoption and data-hygiene scorecard
- Consolidation/implementation recommendations
- Rollout plan with change-management guidance
3. Organizational Health Assessments
Revenue Org Diagnostic
Ideal for: Startups that sense something is broken in sales/CS but can’t pinpoint it
Format: 3–4 week engagement: stakeholder interviews, data review, written report, readout session
Deliverables:
- Comprehensive assessment of revenue org structure, process, and PMF signals
- Findings report covering product, operations, and personnel (modeled on BlocPower engagement)
- Prioritized recommendations with implementation guidance
- Live readout session with leadership team
Sales Ops Audit + Roadmap
Ideal for: Scaling companies wanting a lighter-touch operational tune-up
Format: 2-week engagement: review + 1 workshop + roadmap doc
Deliverables:
- Review of current sales process, tooling, and team structure
- Quick-win identification (process, tooling, training)
- 90-day improvement roadmap
4. Talent & Team Building Services
Sales Hiring Sprint
Ideal for: Companies hiring their first SDRs, AEs, or sales managers
Format: Project-based, 2–4 weeks
Deliverables:
- Role definition and job description drafting
- Interview process and scorecard design
- Candidate evaluation framework
- Optional: live interview panel participation
Sales Onboarding Program Design
Ideal for: Companies with no formal ramp program or long time-to-productivity
Format: 3-week build: discovery, design, delivery
Deliverables:
- Custom onboarding curriculum and timeline (based on program built for Yup in 3 months)
- Ramp milestones and certification checkpoints
- Manager’s guide for running onboarding
- Templates and materials ready to deploy
Sales Training Curriculum Design & Delivery
Ideal for: Teams needing a structured, ongoing training program
Format: 4-week design + optional ongoing delivery (monthly retainer)
Deliverables:
- Custom curriculum covering core sales skills and product knowledge
- Train-the-trainer materials for internal facilitators
- Optional: Ross delivers initial training sessions live
5. Performance Management Systems
Comp Plan & Quota Design
Ideal for: Companies revising or building sales compensation structures
Format: 3-week engagement
Deliverables:
- Comp plan design (base/variable/accelerators) aligned to GTM motion
- Quota-setting framework and territory considerations
- Modeling spreadsheet and rollout communication plan
Manager Operating Rhythm Coaching
Ideal for: Sales orgs where managers lack consistent 1:1, pipeline review, and forecasting cadences
Format: 4 sessions over 6 weeks (group or 1:1)
Deliverables:
- Templates for 1:1s, pipeline reviews, and forecast calls
- KPI dashboard recommendations
- Manager coaching on running each cadence effectively
6. Founder / Generalist Advisory
Fractional Strategic Operating Partner
Ideal for: Early-stage founders needing a hands-on operating partner beyond just sales
Format: Monthly retainer, 10–20 hrs/month
Deliverables:
- Weekly strategic working sessions with founder/leadership
- Cross-functional project leadership (0-to-1 initiatives)
- Operational problem-solving using first-principles approach
- Async availability for time-sensitive decisions
Cross-Functional Alignment Workshop
Ideal for: Scaling companies where sales, marketing, CS, and product are misaligned
Format: Single half-day workshop + follow-up summary
Deliverables:
- Facilitated working session with leaders from each function
- Identification of misalignment points and root causes
- Action plan with owners and timelines
7. Workshops & Group Programs
Building Your Sales Engine — Founder Workshop Series
Ideal for: Pre-seed/seed founders preparing to build their first sales motion
Format: 4-part virtual workshop series (90 min each, cohort-based)
Deliverables:
- Session 1: GTM motion selection and ICP definition
- Session 2: Sales process and CRM basics
- Session 3: Hiring your first sales reps
- Session 4: Onboarding, ramp, and early metrics
- Templates and worksheets for each session
First-Time Sales Manager Cohort
Ideal for: Companies promoting multiple ICs into management at once
Format: 6-week group coaching program (weekly 75-min sessions)
Deliverables:
- Core management curriculum (delegation, coaching, performance management)
- Peer learning and role-play practice
- Individual action plans for each participant